CPA WordPress Website

Olsen Thielen homepage

Olsen Thielen CPAs approached us for a website redesign and redevelopment project to put a fresh look on their site, clean up the codebase, and improve functionality and usability. After an in-depth intake meeting, we went to work creating a mockup with a bold blue color palette, big impactful photos, and subtle design elements based off of their logo.

To get the user to their destination as quickly as possible, we opted for a mega menu navigation from a mobile “hamburger” icon on all devices which served as a mini sitemap to all important areas of the site. This ensured that a visitor was only two clicks away from most pages. Get the potential customer to the information they need quickly, and you’ll end up with a happy client.

In the backend, we set up custom post types for areas such as events, case studies and team members. This took out the guesswork and allowed for a consistent format for each area where an admin accessed only the necessary fields to enter information for a specific type of page they created. When you have several admins, this helps keep styling and layouts intact from one person to another. Eschewing traditional event calendar plugins, we built a custom post type to highlight upcoming events in a simple layout. Whenever a custom post type page was produced, we developed the landing pages to automatically pull in relevant posts, whether it was a blog landing page or the three most recent articles appended to a static page. We also utilized an advanced search plugin to create useful filtering options for the user.

As with every client, we used Elementor Pro’s page editor and theme. We’ve been getting positive feedback from clients using Elementor for its powerful yet easy-to-use editor, and we’ve experienced firsthand why it’s the number one page editor for WordPress.

One of the most satisfying testimonials from clients is when you hardly hear from them because you’ve created a site that’s easy to use by both admins and visitors; they rarely need any post-launch help, even though we are here to assist wherever and whenever we can. We still do get great compliments for our work. Contact us today and see how we can team up to create an amazing website for you!

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